In July, the Airport Operators Association, the U.K. Travel Retail Forum and the air transport association (and, later, Airlines U.K.) introduced a media campaign to curb excessive drinking. Called One Too Many, the program is expected to return this summer.
The campaign began at 10 airports (14 now participate, including Heathrow) with airport screens and posters and a leaflet distributed by the police. It also appeared on Facebook, Instagram and Snapchat.
Bars and restaurants eliminated shots and two-pints from their menus. (A pint in Britain is 20 fluid ounces.) World Duty Free shops, a subsidiary of Dufry, voluntarily introduced sealed bags to carry alcoholic purchases at 24 airports in Britain.
The One Too Many campaign “reminds passengers of their responsibilities and the severe consequences of drinking to excess,” said Karen Dee, chief executive of the Airport Operators Association. “These consequences range from being denied boarding to unlimited fines, flight bans and prison sentences for the most serious offenses.”
The campaign is showing decreases in alcohol-related offenders at Glasgow Airport, Manchester Airport and Birmingham Airport, according to the operators association.
Beginning in April, the European Union Aviation Safety Agency and the airline transport association started a separate campaign on social media and YouTube. That campaign, #NotOnMyFlight, is intended to draw attention to rowdy behavior.
The 28 European Union member states and four associate states — Iceland, Norway, Liechtenstein and Switzerland — participate voluntarily. A video, created for dramatic effect, shows a passenger dancing in an aisle, another tossing an inflatable toy and luggage from the overhead bin and a third smoking in a lavatory. Each vignette intersperses a mug shot of the passenger with a designated punishable offense.