R.J. Reynolds seeks FDA approval to claim e-cig is safer

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The Food and Drug Administration will review whether R.J. Reynolds can claim that its electronic cigarette poses less risk than tobacco

The Food and Drug Administration will review whether R.J. Reynolds can claim that its electronic cigarette poses less risk than tobacco.

The Winston-Salem Journal reported Sunday that the electronic cigarette is named Vuse and is made by R.J. Reynolds Vapor Co.

Reynolds submitted Vuse for premarket approval from the FDA in October. Approval requires the FDA to consider a product’s risks and benefits, particularly when compared to traditional cigarettes.

Vuse is the second-best selling e-cigarette in the U.S. Reynolds wants to market it as an electronic nicotine delivery system aimed at adult consumers.

The FDA review comes as the federal Centers for Disease Control and Prevention investigates an outbreak of severe vaping-related illnesses. The agency has been focused primarily on vaping of liquids containing the marijuana compound THC.

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Information from: Winston-Salem Journal, http://www.journalnow.com

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