Apple announces new services – BBC News

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Apple announced new services across some of their apps at a conference in Cupertino, California – including the reveal of their own creative content with stars include Steven Spielberg, Jennifer Aniston, Big Bird and Oprah Winfrey.

Apple chief executive Tim Cook has said he wants to focus the company on selling services rather than just hardware in a major shift in strategy.

Video Journalist Cody Melissa Godwin

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